Thursday, 17 November 2011
Friday, 11 November 2011
Jimmy Choo
"In both my vocation at Robin Hood and my avocation as a volunteer firefighter, I am witness to acts of generosity and kindness on a monumental scale, but I'm also witness to acts of grace and courage on an individual basis. And you know what I've learned? They all matter. So as I look around this room at people who either have achieved, or are on their way to achieving, remarkable levels of success, I would offer this reminder: don't wait. Don't wait until you make your first million to make a difference in somebody's life. If you have something to give, give it now. Serve food at a soup kitchen, clean up a neighborhood park, be a mentor.
Not every day is going to offer us a chance to save somebody's life, but every day offers us an opportunity to affect one. So get in the game; save the shoes."
Mark Bezos
http://www.ted.com/talks/mark_bezos_a_life_lesson_from_a_volunteer_firefighter.html
Compassion
I believe that women and girls today have to partner in a powerful way with men -- with their fathers, with their sons, with their brothers, with the plumbers, the road builders, the caregivers, the doctors, the lawyers, with our president, and with all beings. The women in this room are lotuses in a sea of fire. May we actualize that capacity for women everywhere.
http://www.ted.com/talks/joan_halifax.html
Thursday, 10 November 2011
Monday, 7 November 2011
Tuesday, 25 October 2011
“Nothing is original. Steal from anywhere that resonates with inspiration or fuels your imagination. Devour old films, new films, music, books, paintings, photographs, poems, dreams, random conversations, architecture, bridges, street signs, trees, clouds, bodies of water, light and shadows. Select only things to steal from that speak directly to your soul. If you do this, your work (and theft) will be authentic. Authenticity is invaluable; originality is non-existent. And don’t bother concealing your thievery - celebrate it if you feel like it. In any case, always remember what Jean-Luc Godard said: “It’s not where you take things from - it’s where you take them to.”
― Jim Jarmusch
― Jim Jarmusch
What MAC does...
A collaboration between the two brands makes sense given the fact that MAC has been providing the makeup -- alongside other labels such as Minx -- for Pugh's shows for years.
"When creating my makeup collection with MAC I wanted it to be unexpected -- creating something truly beautiful, very sophisticated, and incredibly chic but of course -- with an underlying edge of darkness and attitude," Pugh said in a statement.
The designer's signature goth feel has translated into his first beauty collection, which includes nail lacquers ($23), eye shadows ($32), lipsticks and glosses ($22) in a color palette ranging from deep blues and purples to metallic silvers. There will also be some high-fashion angular fake lashes, inspired by Pugh's runway show, retailing for $18. The range's most expensive items are a face powder at $60 and a makeup bag at $75.
Gareth Pugh for MAC will become available on November 23 and remain on shelves through December 23.
http://uk.lifestyle.yahoo.com/look-gareth-pugh-mac-145702081.html
Wednesday, 19 October 2011
Over-55s feel excluded by advertising
 | Mintel’s latest consumer research reveals that advertisers may be failing to connect with older (and potentially wealthier) consumers. |
Where can they be reached?Missing the mark
The advertising, marketing and media industries are still often accused of having a
‘youth-centric’ approach, which it is thought may leave older consumers feeling
excluded,
leading to advertisers missing out on a valuable target audience. Mintel’s latest
consumer research reveals that this is indeed the case, with 41% of over-55s
agreeing that “mostadvertising and marketing isn’t relevant to people in my
age group”, compared to 30%
of the population overall.
‘youth-centric’ approach, which it is thought may leave older consumers feeling
excluded,
leading to advertisers missing out on a valuable target audience. Mintel’s latest
consumer research reveals that this is indeed the case, with 41% of over-55s
agreeing that “mostadvertising and marketing isn’t relevant to people in my
age group”, compared to 30%
of the population overall.
Younger adults have generally been hit harder by the recession, with high
unemployment and a lack of substantial savings to fall back on reducing
their spending power significantly. Many over-55s, however, have come
through relatively unscathed. In particular,those who are still working,
but whose children have flown the nest, retain high levels of
disposable income.
unemployment and a lack of substantial savings to fall back on reducing
their spending power significantly. Many over-55s, however, have come
through relatively unscathed. In particular,those who are still working,
but whose children have flown the nest, retain high levels of
disposable income.
Over-55s show some notable differences in the type of media content
they take an interest in.
When it comes to newspapers and magazines, they demonstrate above-average
levels of interest in news and current affairs, social or human interest stories,
business and finance, personal finance, weekend supplements, travel and
cookery or gardening features. On the other side of the coin,
they are less likely than average to be regular readers of health and fitness,
celebrity gossip,fashion and problem pages/advice.
they take an interest in.
When it comes to newspapers and magazines, they demonstrate above-average
levels of interest in news and current affairs, social or human interest stories,
business and finance, personal finance, weekend supplements, travel and
cookery or gardening features. On the other side of the coin,
they are less likely than average to be regular readers of health and fitness,
celebrity gossip,fashion and problem pages/advice.
When it comes to TV, the programmes that have the highest proportion
of over-55s in their audience are news and current affairs, documentaries,
history, daytime TV, travel and home/property. Less appealing are comedy,
sport, talk shows and music programmes.
of over-55s in their audience are news and current affairs, documentaries,
history, daytime TV, travel and home/property. Less appealing are comedy,
sport, talk shows and music programmes.
And what’s the message?
The growing use of cultural icons aged 50-65 in advertising shows
that more and more brands are beginning to recognise the significance
of this age group and tilting the marketing balance away from ‘youth-centricity’.
However, when it comes to over-65s, there is still a dearth of positive
imagery and, most of the time, a reluctance on the part of advertisers to
include older people at all apart from the occasional example of iconic
celebrities (such as Louis Vuitton’s use of the likes of Buzz Aldrin, 80, and
Sean Connery, 79, in its Core Values campaign).
that more and more brands are beginning to recognise the significance
of this age group and tilting the marketing balance away from ‘youth-centricity’.
However, when it comes to over-65s, there is still a dearth of positive
imagery and, most of the time, a reluctance on the part of advertisers to
include older people at all apart from the occasional example of iconic
celebrities (such as Louis Vuitton’s use of the likes of Buzz Aldrin, 80, and
Sean Connery, 79, in its Core Values campaign).
The use of famous people in advertising can resonate with older consumers,
but the weight of survey evidence suggests that over-55s are far more resistant
than younger consumers to the cult of celebrity. The use of real-life, ‘ordinary’
people on the other hand can be a very powerful tool for targeting this valuable
demographic, provided it is done with directness, relevance and sincerity.
but the weight of survey evidence suggests that over-55s are far more resistant
than younger consumers to the cult of celebrity. The use of real-life, ‘ordinary’
people on the other hand can be a very powerful tool for targeting this valuable
demographic, provided it is done with directness, relevance and sincerity.
For more information, see Mintel’s Media Consumption Amongst Over-55s - UK
-
August 2010.
-
August 2010.
Monday, 17 October 2011
Friday, 14 October 2011
Tyra Banks: “So What!” Campaign
Tyra Banks, celebrity and former supermodel, was photographed at her post-modeling weight and received a lot of ugly publicity, full of disparaging comments about her body. Despite a life of fame for the beauty of her body, she told the world that the fat comments hurt her feelings. Maybe because of a life of accolades for her beauty, Tyra was able to shift gears quickly from feeling hurt to feeling angry.
She embarked on a campaign called “So What!” to challenge women’s self-hatred about their bodies. Rather than limit her argument to why women should love their bodies, she also argues that even if there are aspects of our bodies we don’t adore, we can claim “so what!”
This shouldn’t be such a revolutionary idea, but it is. 80% of American women look in the mirror within the first few minutes of waking up and are disappointed with what they see. There are at least two troubling elements to this statistic. Firstly, that 80% of women are unhappy with how they look. That is a significant majority. And secondly, that given their disappointment with their appearance, they chose to start each day with a reminder of their disappointment.
If it isn’t bad enough that millions of American women start their day with a feeling of disappointment, it doesn’t end there. They then go on to judge the success of their day based on their ability to restrict their food intake, berating themselves with shame if they betray their weight-loss diet. This, despite what other accomplishments their day may have held. Then, by the end of the day, these women, whether powerful company CEO’s, or mothers successfully raising strong, happy children, go on to judge their success or failure as a person, not on their lives’ work, not on their personhood, but on their weight.
Sound extreme? Take a closer look at women’s magazines: with their endless articles about weight loss and self-esteem, weaving them together, convincing us that increased self-esteem is intrinsically linked to weight loss. Listen to women eating together: their endless commentary excusing and explaining what they are and are not going to eat. Peer into your own internal dialogue: how often do you degrade versus compliment your appearance?
Women judging their bodies is hardly a new thing. But weren’t we supposed to have "come a long way " already?
Maybe like Tyra, we too are ready to turn our despair about our bodies from feeling hurt to feeling angry.
After years of efforts to try to support a public dialogue about ways to help women let go of body hatred, I never imagined Tyra Banks would be a major player, nor a “so what” attitude be the desired outcome. Both, however, are unexpected treats that I am happy to support.
By: Karen L. Smith, MSS, LCSW
http://www.fullliving.com/tyrabanks.html
Teri Hatcher, Triumph of the Spirit of Hair Extensions
"The DESPERATE HOUSEWIVES actress went to desperate measures and pulled out her "extra confidence hair" and offered it to the highest bidder and to raise money at a charity gala in London in June 2006."
http://www.contactmusic.com/news-article/hatcher-pulls-her-hair-out-for-charity_08_06_2006
Madonna Louise Ciccone, Media Stereotypes
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